The almost-100-year-old company is being intentional about how it engages with its fashion-minded consumers without alienating or taking away from its core customers: manual laborers. It’s not exactly news that utility-focused workwear has been embraced by troves of people who admire it for style over function. For the past several years, brands like Carhartt, Dickies and Wrangler have been hanging in the closets of artists, … Continue reading Dickies Is Leaning Into Fashion While Staying True to Its Workwear Roots